Premium Community Advertising Opportunity
Put Your Business
in 10,000 Local Homes!
The Towne Card delivers your business into 10,000 high-income
addresses on a shared 9" x 12" postcard - with no competition in your category.
We handle everything from design to delivery. You save time, stand out and get results.
Your Message. Their Mailbox.
The Towne Card is a bi-monthly, premium, shared direct mail postcard delivered to 10,000 addresses in select Massachusetts towns. Printed on a glossy, oversized 9"x12" postcard and mailed through USPS Every Door Direct Mail®, it features a curated group of non-competing local businesses. This cooperative format gives you the power of large-scale direct mail - with professional design, high-quality printing, and targeted delivery
- at a fraction of the cost of going solo. Whether you’re promoting a special offer or building long-term brand awareness, The Towne Card delivers your message straight to your ideal customers.
The Markets You Can’t Afford to Ignore
We now offer two editions of The Towne Card for two exceptional markets - Andover & Westford, MA.
These townes represent two of Massachusetts' most affluent and educated markets
Andover & Westford are filled with consumers who value quality, expect great service, and are willing to pay for it. With strong buying power, virtually every home is a potential customer.
Don’t miss the opportunity to reach 10,000 of Massachusetts' most premium buyers
- or risk losing them to your competition.
WHY THE TOWNE CARD WORKS
High Response Rates
Affluent households respond 3x better to quality direct mail
Premium Positioning
Associate your brand with one of MA's most desirable markets
Category Exclusivity
Only one business per category - no competition allowed
Professional Design
Premium 9×12 postcards with high-quality printing
Front Page Visibility
No envelopes to open or pages to flip through
Hassle-Free Service
We handle it start to finish so you can focus on the bigger picture
Big Reach. Small Investment.
All sizes include category exclusivity, professional design, postage, and mailing.
Save an ADDITIONAL 10% when you prepay 2 or more mailings.
Repetition builds recognition and results!
HALF AD
(2" x 3")
$399
Perfect for coupons or short messages
Budget friendly way to get noticed
→ Get an additional 10% off when you prepay 2 or more editions!
FULL AD
(4" x 3")
$699
Great for special offers & showcasing services
Room for larger visuals & strong calls to action
→ Get an additional 10% off when you prepay 2 or more editions!
Cost of Solo Mailing
$5000 +
Towne Card Pricing
$399 - $699
Cost Savings vs. Solo Mailing
75% +
ROI EXAMPLE
If you're a contractor and your average job is $8,000, you only need one customer to
to pay for an entire year of a full sized advertising on The Towne Card!
Perfect for Your Business
The Towne Card is ideal for any business targeting upscale homeowners.
With category exclusivity, your mailer won’t include any competitors.
✅ Home Builders & Contractors
✅ Door & Window Sales
✅ Paving & Excavation
✅ Real Estate
✅ Landscaping & Lawncare
✅ Healthcare & Dental
✅ Home Security & Technology
✅ Restaurants & Catering
✅ HVAC & Plumbing Services
✅ Legal Practices
✅ Salons & Personal Services
✅ Cleaning & Maintenance
✅ Auto Services & Dealerships
Frequently Asked Questions
What is The Towne Card?
The Towne Card is a high-quality, shared 9"x12" postcard that features ads from local businesses and is mailed to 10,000 addresses in the town you choose.
What Townes Are Available?
You can choose between two editions of The Towne Card:
- The Andover Edition – mailed to 10,000 top addresses in Andover, MA
- The Westford Edition – mailed to 10,000 top addresses in Westford, MA
Each edition is separate, so you can pick the community that you want your business to reach.
How often does the card go out?
Each edition of The Towne Card is mailed out every other month.
What kind of results or ROI can I expect?
Results can vary - and that’s completely normal. Advertising is all about building long-term exposure and trust in your local market. Your return depends on factors like: The strength of your offer, your business type, the value of your product or service and how often you advertise.
For example: A pizza shop offering $5 off might get a flood of immediate response - it’s a low-ticket offer with broad appeal. A landscaping company offering full yard installs may see a much smaller initial response, but just one job can cover the cost of the entire campaign - and then some! And don't forget about the lifetime value of a new customer! The biggest long-term impact often comes from staying consistent.
As the saying goes: “It’s not the first time they see your ad that matters - it’s the fifth time, right before they need you.”
That’s the power of repetition
Is there a contract or long-term commitment required?
No - all ads are available as one-time placements with no obligation to continue. That said, consistency is absolutely the key to building trust and recognition. That’s why many businesses choose to prepay for two or more mailings at a 10% discount. It helps you save money, lock in your spot, and stay top-of-mind with residents over time.
Are there any discounts available?
Yes! We offer a 10% discount when you prepay for 2 or more mailings in your chosen town. Consistent, repeated exposure is one of the most effective ways to build brand recognition and trust - and this discount rewards businesses that understand the value of staying visible in the market.
How do I reserve my spot?
Just click the “Reserve My Spot” button and submit your info. We’ll get in touch to confirm everything.
Who receives the postcard?
The postcard is mailed to 10,000 addresses in the towne you choose, carefully targeting the highest-income postal routes to reach residents most likely to value your services.
How do the pricing options work?
We offer two ad sizes for each mailing:
Half Ad (2x3") – $399 per mailing
Full Ad (4x3") – $699 per mailing
You pay per mailing, so each time the card is sent, your ad is included at the selected size. If you prepay for 2 or more mailings in your chosen edition, you’ll receive a 10% discount.
Do I have to design the ad myself?
No! Professional ad design is included - just send us your logo, any offer, and contact info. You have final design approval.
Can my competitor advertise too?
Simply put - no. We offer category exclusivity, which means only one business per category, per edition is allowed on each mailing. Once that spot is taken, it's locked up as long as you continue to advertise.
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