Frequently Asked Questions
What is The Towne Card?
The Towne Card is a high-quality, shared 9"x12" postcard that features ads from local businesses and is mailed to 10,000 addresses in the town you choose.
What towns are available?
You can choose between two editions of The Towne Card:
- The Andover Edition – mailed to 10,000 top addresses in Andover, MA
- The Westford Edition – mailed to 10,000 top addresses in Westford, MA
Each edition is separate, so you can pick the community that you want your business to reach.
How often does the card go out?
Each edition of The Towne Card is mailed out every other month.
What kind of results or ROI can I expect?
Results can vary - and that’s completely normal. Advertising is all about building long-term exposure and trust in your local market. Your return depends on factors like: The strength of your offer, your business type, the value of your product or service and how often you advertise.
For example: A pizza shop offering $5 off might get a flood of immediate response - it’s a low-ticket offer with broad appeal. A landscaping company offering full yard installs may see a much smaller initial response, but just one job can cover the cost of the entire campaign - and then some! And don't forget about the lifetime value of a new customer! The biggest long-term impact often comes from staying consistent.
As the saying goes: “It’s not the first time they see your ad that matters - it’s the fifth time, right before they need you.”
That’s the power of repetition.
Is there a contract or long-term commitment required?
No - all ads are available as one-time placements with no obligation to continue. That said, consistency is absolutely the key to building trust and recognition. That’s why many businesses choose to prepay for two or more mailings at a 10% discount. It helps you save money, lock in your spot, and stay top-of-mind with residents over time.
Are there any discounts available?
Yes! We offer a 10% discount when you prepay for 2 or more mailings. Consistent, repeated exposure is one of the most effective ways to build brand recognition and trust - and this discount rewards businesses that understand the value of staying visible in the market.
How do I reserve my spot?
Just click the “Reserve My Spot” button and submit your info. We’ll get in touch to confirm everything.
Who receives the postcard?
The postcard is mailed to 10,000 addresses in the town you choose, carefully targeting the highest-income postal routes to reach residents most likely to value your services.
How do the pricing options work?
We offer two ad sizes for each edition:
Half Ad (2x3") – $399 per mailing
Full Ad (4x3") – $699 per mailing
You pay per mailing, so each time the card is sent, your ad is included at the selected size. If you prepay for 2 or more mailings in your chosen edition, you’ll receive a 10% discount.
Do I have to design the ad myself?
No! Professional ad design is included - just send us your logo, any offer, and contact info. You have final design approval.
Can my competitor advertise too?
Simply put - no. We offer category exclusivity, which means only one business per category, per edition is allowed on each mailing. Once that spot is taken, it's locked up as long as you continue to advertise.
